Every organization knows more than it can reasonably publish at once. Prioritization is therefore necessary. The objective is not to rank employees by importance; it is to identify which undocumented knowledge creates the greatest public value if made legible.
One useful starting point is recurring questions. If customers, partners, referral sources, or salespeople repeatedly ask the same question, a documented answer can reduce friction. Another is distinctive expertise: a practitioner may have a method, operating perspective, or body of experience that is not represented anywhere publicly.
Service importance matters as well. If a high-value service is poorly explained, documenting the people, process, evidence, qualifications, and common questions around that service can strengthen both customer understanding and the organization’s public record.
Google’s people-first content questions provide a useful external check: does the material provide original information or analysis, demonstrate first-hand expertise, and leave the reader feeling they learned enough to achieve their goal? Those are better prioritization signals than raw keyword volume alone.
Dominator therefore develops authority from the intersection of usefulness, uniqueness, evidence, and business relevance. A large backlog can remain, but the most consequential gaps are addressed first.